The SNOB Milano eyewear Collection reaches its innovative appeal thanks to the new frame technology construction backed by solid traditional shapes. The success of the brand is a result of the mix between the magistral Italian manufacturing knowledge, technology and the creative fashion culture based in Milan.
The collection is 100% made in Italy, in Varese, everything is produced internally in Sordelli where every single step of production is managed. There are many new independent brands on the market, none are unique such as SNOB Milano in the way the company owns the internal production. This means SNOB Milano can dynamically follow the market, keep balanced stock, offer high customer service and always keep ahead of the market demands. At SNOB Milano, technology research, style and brand comes first. When innovation meet creative minds, it’s always a good point of discussion.
The collection is built with a nylon base 2 mask lens: the special curve of the glass, together with the advanced eyewear design, gives special reflection and effects. The nylon frame gives lightness and shock resistance.
The original flat lens mask which today is the biggest European style trend was pioneered and launched by SNOB Milano at MIDO 2015. For this reason, in just 3 mere years, the SNOB Milano brand has consolidated its position in the international market and sell approx. 100K pieces per year.
Sone SNOB Milano facts:
- 100% UVA and UVB protective
- Frames are made with Nylon TR90
- Lenses are made in nylon with shatterproof and antireflex
- Nylon is the lightest lens material with high optical quality and the most resistant to mechanical impact.